Keep It Simple, Stupid : A Guide To Useful Web Design
Keep It Simple Stupid
Simple website design is a vastly underestimated tool in a web designer/marketers arsenal.
Keeping a web page simple and uncluttered has benefits on both aesthetic and practical levels. The rise of interactive Web 2.0 sites, the need for endless plug-ins and add-ons can often deter less experienced users from a site before they have the chance to make use of anything it has to offer, so it is always important to think of you target demographic before deciding how to go about constructing your site.
If your site relies on returning traffic it may be worth incorporating related features, but if your site is more angled towards one-off visitors it is more worth your while keeping the site fast and intuitive to use.
Maintaining an aesthetically simple and effective site can be achieved by ensuring your pages are uncluttered, your colour schemes are easy on the eye and your navigation is intuitive. Background tools such as CSS can help you acheive this.
The advantages of this sort of thinking in web design includes better accessibility and site recognition which...