From what have you probably seen in television, you might have noticed some great bluffs that made many doubt if their hands are strong enough (when it truly is), then throw it away out of fear. It is a skill that serious poker players have to incorporate into their game to be successful in poker and stack up the chip count in the long run.
There are basic bluffs that one really has to do especially in short-tables and ones that you only do sparingly that pave the way to the pot.
A Basic Bluff
Technically, this technique is a semi-bluff, but it is deceptive nonetheless. It makes your opponents believe that you have the top pair but in reality, you merely have a drawing hand. Lets look an example:
You have J-6, both hearts, with four people in the table. The flop shows A-5-8 with the last two having hearts as suits. Its an ugly flop for those holding face cards except ace and this is an opportunity to make a good-sized flop of around 2/3 of the pot. You seem to represent that you have a pair of eights or aces but you only have the flush draw. In the case that a suit other than a heart shows up on the turn card, dont fold immediately to a bet. See...