The bigger your newsletter mailing list the better at least this is what they say and they are telling the truth. But the fact is that not every newsletter you send is read even though you try to make it as attractive and exciting as possible.
A lot of people subscribe to different newsletters in order to get new information about a certain thing or just to be informed in general. But this doesnt mean that sometimes they dont simply press the delete key when they see your newsletter.
Statistically speaking a good Ezine is opened by 40% of the people that receive it. And this is for a very good Ezine. Once somebody has opened it only a small part of those 40% are read to the end. In general people read for a few seconds and if your content isnt good enough to catch their attention then you can be sure it will be deleted. Now you can see the importance of headline and subtitles.
Im going to present to you a series of mistakes people tend to do in their newsletters in the hope that you will be able to avoid them.
A very common problem is that the content of the Ezine is too stuffy, it is way too long and has a lot of topics.
An Ezine is a very...
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