After the latest Google Search Engine Ranking Position (SERP) update, many websites that focused too heavily on one keyword lost ground in the SERPs. When it comes to Googles latest search engine algorithm, if you are buying or trading text links it is becoming more important than ever to mix up your preferred anchor text.
I have always recommended focusing on 4 or 5 money keyword phrases you would like to target. Now, to take things a step further, I recommend you consider breaking down each of those keyword phrases into an additional 3 or 4 semantically similar keyword phrases. If you have a Pay-Per-Click account, an excellent way to determine what keywords are your most potent is to study ROI patterns within your account.
The main rule of thumb is to keep your anchor text as natural as possible. This means a wide variety of links to your site from sites in your general category, with a scattering of links from unrelated sites. Run-of-Site (ROS) links are fine as long as they are not overused. After all, one or two ROS links could be something that could occur naturally if you have a great site with valuable content.
Most importantly, increase the...