Having a web site that is high on the list of natural search results can be an enormous benefit for your business, but the question is, how to get your website there? You may already have some knowledge about the use of keywords, but to get your website on the first page of search results, and hopefully to the top of the list, identifying the right keywords is extremely important.
When working with keywords for your website, there are two things that you need to keep in mind. The first thing is relevance; search engines are getting a good deal more “intelligent” than they were in the past, and simply putting a high incidence of keywords on your website will no longer get you the top ratings. The keywords should be well-integrated into your site in a constructive way.
The second thing to think about are the keywords themselves. While the keywords for your site may be very obvious, you still might not be reaching the right audience. For instance, if you run a site selling bird care supplies, you will probably get quite a few hits from people looking to buy the birds themselves and people doing research on birds. Hits from people who are uninterested in...
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