In this article, we are going to discuss a major problems involving keyword selection for existing businesses. It is a simple mistake, but one most people do not think about.
Keyword Perspective Avoid This Mistake At All Cost
The two prime Internet marketing platforms are pay-per-click advertising and search engine optimization. The issue we are going to discuss today applies equally to either of these platforms as well as any other internet advertising you undertake.
The biggest mistake most businesses make with marketing is keyword perspective. Keyword perspective refers to the point of view one has when developing keywords for any type of Internet marketing. There are primarily two perspectives, but each only works with one audience. If you get them crossed up, you are in for a nightmare.
The industry perspective is usually the area where I see the biggest problems. Industry perspective refers to using industry terminology to develop keywords instead of using terms your prospects actually use. For example, a mortgage professional might view HELOC [home equity line of credit] as a keyword. Most prospects, however, are not going to search for...
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