Good search engine optimization experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along with it.
Armed with a good research tool (which is usually a paid version), a SEO collects a large subset of related terms in a list and analyzes the competition levels for the ones with higher search traffic first. It is important for web marketers to understand that keyword research tools are not perfect in their data by any means. This is because many of the search tools available gather data from meta search engines. Unless the search tool is directly linked to the actual search engine database and outputs data in it’s entirety, there is always room for possible error since the data collection method is not perfect in itself. For search engines to provide direct access to this data without limitations would be any SEOs dream come true. This, however, is unlikely...
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