Keywords are an essential component of producing a web site. These are the words which the search engines use to help categorize and rank your pages. For instance, if your website is about ‘writing articles’ then your keywords could include ‘writing’, ‘articles’, ‘article writing’ and so on.
The advice from many web designers and search engine optimizers has been to find as many keywords as you can. They advise you to search for keywords using a variety of online tools and software programs which can identify leading keywords. At first sight this seems attractive, but it actually defies logic.
Let’s take a look at the aim of a search engine. Its job is to track down pages that meet the specific search term that a web surfer has typed in. The more closely the pages it serves up match the search term, the better it is for users. Search engines need to be as accurate as possible in delivering the right material to their users. Otherwise the web surfer goes elsewhere.
Now imagine you are a search engine algorithm the mathematical program which calculates the probability of any web page matching the...
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