Because keywords help determine the ranking of your website, and therefore how visible your pages are to Internet traffic, it is important to use keywords properly in the creation of your site.
In todays world of Internet lingo, you may frequently hear the terms keywords, search engine rankings, and keyword search results bandied about. However, not everyone knows what keywords are, and how important they are to the success of a website.
Keywords are essentially words or phrases that summarize the topic of a site. When a Web surfer types a word or phrase into the blank field of a search engine such as MSN or Google, the search engine returns a list of related sites. Each site on this list is determined by the presence of the search terms, or keywords, in the sites meta tags, image tags, and content.
Keywords and Meta Tags
Meta tags are like a sites dog tags. They identify the sites title, description, and keywords. Meta tags are invisible to Web surfers, but they are instrumental in a search engines recognition of the sites content.
Title Tags
A title tag gives the title of the Web page. A title should only be around six words long, and...
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