Cruising along 6-lane expressway that skirts east of Kolkata, the city I grew up in, my mind wandered off to my childhood days. Kolkata was then a pleasant place, not overtly intolerant or arrogant. Life was easy, schools nearby, offices not afar, amenities close at hand. Yet, on occasions when we were to visit relatives outside citys periphery, plans had to be readied in advance. Road connection beyond city was poor, and so moving about longer distance was cumbersome.
Today, many roads have cropped up, many are in making. Places that seemed inaccessible even a few years back, can now be reached without much of a fuss. If this is called rapid urbanization, I feel it has a parallel in the way Google has transformed AdWords. Just as I hardly thought swanky roads would ever come up in so large numbers in my city, it was similarly difficult imagining AdWords would one day be what it is today.
What it is that makes AdWords so dear? Im not too frequent an advertiser, so I wouldnt be commenting on campaigns, adgroups and suchlike. Instead, Ill tell you how the keyword tool of AdWords will make you forget you ever used anything else.
How it started
For long...
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