It is common business practice never to aid your competitor. Having your competition gain the upper hand is one thing. Handing it to them would be another. Some people claim that helping out your competitors would be tantamount to signing your own enterprises death warrant. Youre paving the way for your business downfall.
This isnt true not always, at least.
In online marketing, there is a way by which you could benefit from extending aid to your competition. Amazingly, you could even manage to grab some of his websites page rank, as well as steal his traffic. And you could do these without being antagonistic at all. Itll all be accomplished while helping him sell a product or two.
What is this strategy?
Its called testimonials.
Every internet marketer is faced with the gargantuan task of having to overcome the lack of consumer confidence. It is the World Wide Web, after all. The anonymity in these virtual halls makes it difficult for any online businessman to win the trust of his prospective customers. Yes, the online businessman may pay thousands of dollars for a truly engaging and convincing sales page, but as often is the case, these words...
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