Product knowledge is by far the most important key ingredient to posses when it comes to selling your product.
Before you sell your product, make sure you know it inside and out, you wouldnt want to be caught without an answer if your prospect had a specific question.
Think about it, if you were interested in buying a product from someone and they couldnt answer your simplest of questions about the product, how much faith would you have in it? Probably none.
Here are a few tips on how to get to know your product better:
1. Brochures and Literature
Obtain as much written information as you possibly can on your product. Read up on the features and benefits your product offers until you know them by heart. Keep reading until you can roll every detail off the tip of your tongue including any fees associated with the product.
Also, keep your brochures handy, open them up in front of your customer and go over the details of your product step by step. Customers love visuals.
2. Roll Play
Role playing is a fun way to get to know your products. You will need two of your associates to help you out with this.
You play the...
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