Labels do not have to black and white bores. In fact, label printers can produce amazing color labels that can increase consumer attention and sales. Some industry pros maintain that a color label is about fifty percent more effective than a black and white option with respect to attracting a consumers eye. Anyone using labels on a retail product should certainly consider using the full color solutions offered by label printers.
Full color labels are often referred to a four color products because of the methods used in their creation. Label printers use various screens and filters to parse an image into four separate colors (black, yellow, magenta and cyan). After separation, each color element is put on a separate printing plate. The press uses all of the plates to recreate the full color original.
Label printers can produce dazzling results in full color, but there is a downside. Full color labels are more labor-intensive and expensive to produce. The multiple plates, set-up costs and other expenses make full color options a more costly alternative to other options. However, when one approaches their label purchase as an investment, instead of as a...
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