Castraveti Foarte Gustosi!
If you cant understand I have pickles for sale, then Ive lost the opportunity to show you my crisp, delectable, abundant supply of them. Its best to research your customers language needs and characteristics before you start developing your website to help avoid costly mistakes such as, insulting, confusing, or angering your customers.
Language is important in all contexts. Not only do you need to communicate to your audience in their native language, but in a credible voice and in a way they identify with. You dont need to go into excessive medical jargon to someone who wants to buy band aids. If it doesnt make sense or fulfill their needs right away, customers will quickly click away to another site, to find one that will.
There are plenty of examples on-line that illustrate what can happen if the context of an advertisement can be interpreted in many ways. For example, it probably wasnt a good idea to advertise, the secret ingredient is our people, in a Burger King ad, even if the people make a tasty Whopper, or a photography studio advertising, Shoot the kids for Dad $24.95 each, even if Dad would love the kids shot for...
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