Launch your site, before it is finished

| Total Words: 1105

When you launch a site, you face three major problems: The search engines don’t know you, the users don’t know you and you might not have any meaningful amount of content. These problems can cost you time, before your site starts to pay off.
Three solutions to hit the ground running on launch day.

Waiting for the search engines
Telling Google your new web-address is only getting you a spot in its sandbox. The sandbox is like a queue. You line up until your have gotten to the front-gate. Only if you are passed it, will your site be spidered. Word on the web is that this takes 6 months – regardless of how fancy your submission technique is. There are of course other search-engines who process you faster. But can you afford not to be found in Google?

Once your domain is listed, they need to be found by their spiders and ultimately by the user. Although your DNS entry should cascade very fast around the globe, there are bottlenecks. It can happen that you wait for the update a couple of weeks – regardless of your TTL-definition. Nearly unbelievable, but it happens. You should get a very wide dissemination within a few days, but it...

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