This subtle force of the repeated suggestion overcomes our reason, acting directly on our emotions and our feelings, finally penetrating to the very depths of our subconscious minds. This is the basic principle of all successful advertising—the continued and repeated suggestion that first makes you believe, after which you are eager to buy. In recent years we have enjoyed a vitamin spree.
For centuries tomatoes were looked upon as poisonous. People dared not eat them until some fearless person tried them and lived. Today millions of people eat tomatoes, not knowing that they were considered unfit for human consumption. Conversely, the lowly spinach nearly went into the garbage pail after the United States Government declared that it did not contain the food values attributed to it for decades. Millions believed this and refused to honor Popeye’s favorite dish any longer.
Clearly, the founders of all great religious movements knew much about the power of the repeated suggestion and gained far-reaching results with it. Religious teachings have been hammered into us from birth, into our mothers and fathers before us and into their parents and their...
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