So now the time has come to invest in Lead companies, but how do you know which one is the right one for you?
When I was a new loan officer, finding a lead company was not easy, I can remember logging onto Yahoo, typing in the key word mortgage leads and being bombarded with links leading me in the direction of lead companies all claiming to have the best leads and the best deal for me!
But what was the best deal for me? That all depended on what I was looking for, so taking my time, I began to right down exactly what it was I was looking for, did I want refis, purchases, or both. Did I want leads from several states or just one, how much could I afford? Etc., etc.
Before I invested any money, I decided I was really going to do my home work, I went to sites of the companies I was considering to read their terms and conditions, I spoke with reps in their customer service department and asked many questions, I went to lead site reviews posted on the web to see what kind of experience other loan officers had with the companies I was considering.
One thing to keep in mind, No lead company can guarantee you a 100% closure ratio, and they are very up front...
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