Business is good, but you could still use a few more leads. Who couldnt?
Starting today, put your website to work generating solid leads that convert to solid sales.
The first step is to get those strong prospects to visit your website. There are a number of ways to do this. Join the forums and email groups where your prospects are most likely lurk and answer their questions with solid, well-researched information. This shouldnt be difficult since you are the expert at what you do, right? The most important part of your post is the signature at the bottom that links to your website, because the more one-way links your website has, the more search engines love you.
Give your lead-generating website another needed boost with keyword-driven advertising like Yahoos Overture and Googles AdSense. Both offer advertising that puts your URL in front of the people most interested in what youre offering.
When those prospects arrive at your website, its easy to warm them from tepid to piping hot with a value-packed opt-in newsletter. And when they enter their names and email addresses in the dialog box, their info goes right into your marketing database. If youve...
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