The survival of any business or website can be gauged by the owners ability to generate a steady stream of targeted leads. No leads = No sales and without sales your business doesn’t exist.
If you own Your Own Business or If Your Promoting Affiliate Programs. Your #1 Priority is Building a List of Targeted, Opt-In Subscribers that Know and Trust You. They will be the determining factor whether your business succeeds or fails. You’ve heard it before, “The Money’s in The List” and generating leads is in fact, building your list.
Let’s take a look at email marketing as a lead generation source. Using a signature in all your email communications will bring you an occaisional subscriber and I wouldn’t discount it’s use. However, I’m afraid it won’t bring you an overwelming flood of subscribers. I’d still use it since every subscriber is a lead generated.
I’m assuming you already publish a newsletter/ezine. If not, I strongly suggest you start one now. Doing Ad Swaps with other publishers in your target market is another effective form of email marketing. It’s as easy as You run my ad...
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