While companies everywhere are struggling to find qualified leads for their business, many overlook the obvious. There are ways of generating leads with little or no cost that will not detract from your warm circle or interfere with family relations or hurt friendships. They can also almost guarantee that people that are added to your network are interested in your business, bring a new level of quality to your lead generation.
One of the most commonly used methods of generating leads is through the use of online press releases. When a public relations company includes a write up about your business, it adds credibility to what you are saying and selling much more than a paid advertisement. People see the inclusion of a press release as having the backing of the publisher of the public relations network and therefore must be a legitimate business.
You will have to remember the basic rules of writing press release and that the content has to be news worthy and not a blatant attempt at self-promotion to be considered for inclusion in online and offline publications. New products, new business methods and even personnel promotions can help a press release see the...
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