I was talking to my partner the other day and he told me about a conversation he had recently with a photographer friend. They were catching up on what each other was doing, having not seen each other in several years and. After talking about what my partner and I were doing, she said that he wished she had known about that as she had a website recently built to promote her portrait photography business and would have rather worked with someone that she knew then picking the lowest priced website design company out of the phone book. She asked us to take a look at it and let her know what we thought.
What I found in reviewing the site is what is common in most artist websites. The website does not have a clear call to action of what the visitor needs to do. In this particular instance, the goal of the website should be to drive visitors to make appointments to get portraits taken. Instead, it highlights four galleries to showcase example photos taken (which is a good thing to do) but forces the customer to search throughout the website to fine even the location of this company, pricing information, how to schedule an appointment, etc. In other words, all of the things...
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