Let Plaster Art Get Your Drywall Business Through The Winter Slow Season
4 years ago, I began designing, manufacturing and marketing a line of raised plaster stencils and ornamental molds. My focus was to introduce the art of raised stenciling to the general consumer, creating a new market for common stencils, which I did quite successfully.
However, as news spread of the revival of this lost art, I began to receive more and more calls from drywall contractors and builders across the nation quizzing me about the possible application of these techniques in their drywall/plaster business.
The typical slow down in winter due to harsher building conditions (and now the recent downturn in the housing industry) commonly left a gaping hole in revenues for businesses of this nature.
Smart drywall professionals began seeing Raised Stenciling and the application of Ornamental Ceiling and Wall designs as a way to bridge the gap between busy seasons and increase their revenues through this easy and inexpensive craft.
Plaster stenciling simply involves smearing common wall mud (joint compound) over the stencil openings, removing the stencil and allowing...
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