PDFs, ebooks, audio files, video packages, and software programs are examples of digital information products. Like all products, they need to be manufactured, inventoried, and finally shipped to the buyer when the purchase is made.
Some advantages of digital products are that they can be stored easily on a variety of media like your hard disk, cd, dvd, or usb memory stick as well as delivered electronically anywhere in the world with an internet connection.
Traditional physical products incur significant expenses in production of inventory, storage, packaging and shipping that contribute to the reduction of your profit margin especially where there is competition.
On the other hand, the main expense incurred with digital products is in production. Storage and delivery advantages provide instant fulfillment to buyers and so can realize very high margins and profits.
While competitive advantage over traditional product lines are obvious, a new form of competition is emerging in the digital marketplace. The quantitative problem being solved by technology leaves only the quality to be measured or tested.
What all publications have in common is...
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