As you become an expert in the field of business you are immersing yourself on the web. The use an eBook is a great way to pass along your expertise and forge a link with your customers.
S. Truett Cathy is the brainchild behind the successful food chain Chick-fil-A. His success has taken him to numerous places and provided a wealth of life experience. In the case of Mr. Cathy he has taken his expertise in business and life and provided customers with a tangible way to learn many of the things hes discovered to be true about life.
On the Chick-fil-A company website this is how Cathys book Eat Mor Chikin: Inspire More People is described, Truett Cathy is a real-life Horatio Alger story. Having grown up in a boarding house run by his mother, Cathy learned the principles of hard work, fairness, honesty, loyalty and respect. Putting those principles to work throughout his business career, Cathy has turned a single restaurant and the chicken sandwich concept into more than 1,250 Chick-fil-A restaurants with approximately $2 billion in sales annually.
If Mr. Cathy has found such significant success maybe it would be worth purchasing the book to learn a little bit...
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