After the latest google update codenamed Jagger, reciprocal link has less relevancy than ever before. Many have abused this system before and there are even sites that thrived by offering link exchange programs.
Reciprocal linking occuring naturally is not wrong in any way. But, many that reciprocate take advantage of the fact that a site A will not be penalized for giving out links to another site B. Meanwhile, B has a higher link popularity due to the vote from A. So hey, why not reciprocate and increase the ranks for both sites? Doing so excessively results in both participants having a higher web rank despite not contributing anything to the overall internet community.
Now, Google values reciprocal link less. Specifically, if a site A points to site B that Google considers offensive, site A will be penalized. Therefore, each site now has to be careful on whom it gives its endorsement to.
Do not worry. With reciprocal link on its way out (slowly), we have no choice but to give the best information available to the web community. Here are several ways to increase your site rankings:
1. Create content.
The purpose of search engine is to help...
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