Remember the Ford Motor Companys campaign on people creating and doing Bold Moves? Well, the Lincoln brand has certainly made sure that they would be having their own campaign. And theirs would be called the American Dream. Lincoln claims that it would be targeted towards people to pursue and live the American Dream. In fact, this new marketing and advertising campaign has been built on the success of the sales of the Lincoln Mark LT as well as the Lincoln Zephyr. As part of this campaign, the brand would also be showing off and presenting to the public four new vehicles.
To further explain this new strategy of bringing and drawing in customers, Al Giombetti, who is the president of the marketing and sales departments of Ford, Lincoln, and Mercury, states, The Dreams marketing platform is about the vision that motivates successful people and the rewards for achieving success. It is an idea that fits perfectly with our brand because we are turning Lincoln into a new American success story on the strength of innovative products. In fact, eighty percent of our showroom is all-new for 2007.
Sales have certainly gone up for the brand by about eight per cent and they...
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