Link building is one of the critical steps to be addressed in creating an effective and successful web site. There are a number of steps involved, and its fair to say the whole arena of link building has become a science. Experts provide extremely valuable information about competitive analysis and link building elements. They tell us how to create good links so search engines will find our sites and our ranks will improve. What they dont tell us is how long it takes for all that to happen.
We know that search engine rank and links are inseparable. The better your links, the better you rank. So what makes one link better than the next?
Web gurus like Matt Cutts and Eric Ward tell us that trustworthiness in back links is a major factor for search engines. If you have back links to trusted sites, yours will be deemed reputable and relevant by search engines. A trusted web site is one that consistently reveals no attempt to fool a search engine. Simply put, it just tries to communicate in a straightforward manner.
If one of my acquaintances tries to con me, my trust level for that person drops to the basement and he/she never achieves the level of friendship...