Link Exchanges: What they can do for your business: (Part

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Link Exchanges: What they can do for your business: (Part 1)

For those of you who don’t know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other. What is the purpose? To build “link popularity” within Search Engines!

What is the purpose?
To build “link popularity” within Search Engines!

How Does That Work?
Well when someone types in your business within search engines, you will get 2 types of results.

1) Your optimized site & related topics listed by you into the search engines.
2) All the links back to you from other sites listed within the search engines.

Number 2 is the important one for this subject: If your site is NOT “optimized” for great search results, a popular link could do just the same.

“Optimized” – Look for articles on “Optimizing your site for search engines”

Martin, PLEASE TELL ME MORE!!!

Well, let’s say that 80% of your visitors come from search engines. And let’s say that the search engine just all of a sudden deleted you out of the...

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