Has Google thrown the cyber world a curveball? Let’s fill in some blanks and connect a few dots regarding the recently-filed patent application for Google’s latest Search Engine algorithm – Search Engine 125. For those unfamiliar with the inner workings of search engines, each Search Engine uses its own unique formula for determining that all-important ranking for each web site. Remember, users who query a Search Engine rarely look beyond the first page, so if you want to increase visitor traffic, step one is to develop your website in a way that matches the major search engine’s ranking algorithms. You need to find out what the search engines like and make sure you feed it to them.
Now, over the years, the formulae used by search engines to rank a site have grown more complex. Pre-2000, search engines didn’t do much more than count keywords on a site. The more times the words ‘limburger cheese’ appeared on the site, the higher the site’s limburger cheese search engine ranking position (SERP). Of course, the key then became to develop SEO text with limburger cheese mentioned in every header, twice in subheads and at least...