Since Googles Jagger update, during 2005, the internet has become a fermenting ground for pundits advising us on how and why we are going to be penalised by Google if we continue using tried and tested techniques that previously worked well.
Most of this advice is pure mythology. So, it is time to examine these myths and discuss why they are myths.
Firstly, let us be clear about one thing: everything said about how to improve Google ranking is theory, unless Google says it themselves. The problem is that some of the theories are just plain wrong.
Myth 1) Linking from link farms will get you penalised by Google. WRONG. It may well be that it does your website absolutely no good at all, but why should Google penalise a website when, if this were the case, a competitor could add links to your site from link farms? I do not believe that Google, or any other search engine, will penalise a site because of what an unscrupulous competitor may do.
Myth 2) Involving your website in reciprocal link trading will get your website penalised by Google. WRONG. There are legitimate reasons for sites linking to each other, therefore, why would a site be penalised for...
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