You’ve built your website. I don’t think I need to explain to you that you won’t get anywhere with your online business if no one ever sees it. So traffic is what you’re looking for. Ideally, targeted traffic. What’s that, you ask.
Targeted traffic is people who know what they’re looking for and have been led to believe that they’ll find it on your website. How did they hear about you? Word of mouth? An ad on another website? Search engines? An ezine ad, safelist email, traffic exchange splash page?
Let’s take one of those, search engines, and talk about it for a bit. Let’s face it, that’s the starting point for a lot of people looking for information online. But how far do they search? Here’s what I usually do when I’m looking for something. Like yesterday…sigh…I spent hours looking for the driver, then the image editing software, for my scanner.
Adventures with Search Engines
I typed something into the search box. I looked at the first page of answers to my query. Not much was useful, but I did pick up on a few more targeted terms to type into the search box. Back...
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