What if you were able to develop a much more efficient and targeted email marketing campaign simply based on your approach to list building?
I not only think its possible, but I believe the end result may be a more satisfied group of customers and site visitors. Furthermore I will go so far as to say that you will experience an improved bottom line simply by changing your list building approach.
One of the key changes you will need to make is to try to develop a means of understanding the interests of your site visitor. By making this change you can develop a campaign using more than one list that will reflect the actual interests of your site visitors. You may be surprised at how this approach can help you pinpoint areas of interest by your motivated potential customers while minimizing potential inbox clutter for these same individuals.
Lets say, for the sake of example, you have a company that sells lotions, shampoos and conditioners. You could work to develop list-building techniques using a broad range appeal, but for a more focused approach to email marketing you can develop a separate list service for each broad category.
In this case you may...