Some of the primary ideas that are passed down for list building objectives include the use of free memberships to encourage sign-up. Many consumers will sign up for free memberships if they believe the benefits outweigh potential risk. In essence if the customer views the return on their investment of time and future email marketing to be worth the return on either a free gift or knowledge-based content they will likely sign up.
Some marketers are proponents of squeeze pages that simply pop up and request more information about the visitor for the purpose of list building. Some use a guerrilla approach while others are more organic in their methods. Some customers do not respond favorably to a heavy-handed approach to list building.
There is a list building approach I have encountered that shows promise and I want to share it with you.
Let me begin by saying that this approach is an extension of the idea of reciprocal or coopable links, which is the process of placing a link on your site in exchange for a link on a secondary site that is complimentary in nature to your own. It is a great way to network and has the potential to yield positive...
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