Sometimes I am asked questions that are brilliant in their simplicity. I consider them brilliant because they open a door to understanding that I may not have thought to explore or articulate before.
For instance I have always said that list building is an important concept in email marketing, but I was asked the question, How important is list building?
At first glance it would be easy to say, Its really important. However, that expression simply provides a vague portent of doom if the client fails to build their list in a comprehensive way.
Let me paint a picture for you.
You have developed an online business using products derived from a supplier that your immediate contacts are raving about. As you apply list building techniques more and more email addresses are added to your database.
There may come a time when the supplier of the products you sell goes out of business. If you have developed your entire business on one specific product you may come to believe your business has come to an end or that you need to start a new business from scratch.
If, however, you can develop two or more product lines sold under one business umbrella...
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