Email marketing is ranked as the second most effective means of bringing customers to your online store. The practice of buying or renting a third party email list may result in being blacklisted by email service providers because they often view this form of distribution as spam.
Perhaps you understand that email marketing is important, but youre not sure how to build your list this article will attempt to highlight some of the ways to grow an organic (home grown) list of more accepting email recipients.
Make New Customers Feel Welcome
Inviting new customers to sign up for your newsletters or promotions is something that you should always do. Many of these customers will feel at ease in doing so if you make it clear that the emails are opt in/opt out. They need to know they can stop receiving emails whenever they want.
Send a Sample
Send a sample email newsletter to every contact generated in your online business. Assure the recipient that this is a one-time email that will not be repeated unless they opt in. This allows potential long-term recipients to see what you have to offer in either promotional sales or knowledge-based content...
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