Selling used to be so much harder than it is, but more effective! In the early days of trading, people faced each other, convinced each other, exchanged wares and were all happy about the transaction. Some would fail but most did not. Why? Because those who bought something had help in finding what they wanted. The one who sold, responded immediately to inquiries and challenges. In the end, both buyer and seller are happy.
Letters came in handy for many sellers, especially those who had a lot to say and a lot to show. But then, lets face it this phenomenon also gave birth to the term junk mail. Sales people did less talk and spent less on personal appearances but very few of these letters got favorable responses, or any attention at all. Why? You guessed it no personal touch. The recipient of the letter did not have anyone there to answer questions.
When Alexander Graham Bell invented the telephone, little did he anticipate the power of reaching people so far away with the sound of the voice. To people who sell, this was a goldmine. Dial any number and offer your products. This provided a bigger market, yet it also increased the chances of rejection. The basic...
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