They pretend to hate the flashbulbs. They sulk, and pout when confronted with an army of cameras. But make no mistake about it: the Paris Hiltons, Britney Spearses, and Jessica Simpsons love paparazzi attention. It is the best brand exposure they can possibly get. It’s free, relentless, and its right there on their doorstep – literally! That’s why you will never catch these new kids on the fame block hiding out in small boutique hotels in Cornwall. No way! For these folks only the biggest, brightest, most visible hotels and locations in the world are acceptable. They’re easy to find, and there’s plenty of time to primp and preen in the elevator on the way down to the lobby. And if you’re talent-free and live to have your picture taken, this is raison d’etre.
Mega-Bucks, Mega-Secrets
What about the truly rich and the truly famous, though? Well, they know what the rest of us should know but never concede, which is that nothing attracts a crowd like a crowd. When the mega-dons of old money see a crowd, they quietly lower the screen separating the back of the limo from the driver and casually instruct them, “One of the...