Local Search Marketing makes the phone ring! or A call is worth 15 times a click
Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.
Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent.
As a local business you need to figure out how to cost effectively reach out to these customers and start the business relationship. You need to do this even if you dont have a web site and dont want one!
The Internet has changed the way that customers are looking for your business. The days of pulling out 2 kilos of two or more volumes of phone books are coming to an end. People are still letting their fingers do the walking but its on a computer keyboard. The Kelsey research group published these statistics and trends.
-> 74% of households use the Internet as an information source when shopping locally.
-> Approximately 45% of local searches had a buying intent.
-> The percentage of respondents who used yellow page directories decreased from 75% to 62%. (If...
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