When it comes to what works in the search engines, a lot of advice you read is the latest flavor of the week or loophole that someones uncovered that will help you get great search engine rankings for about a week.
Its also true that little things change on a monthly or weekly basis. These little changes can be almost impossible to keep up with.
So whats a person supposed to do to get great search engine rankings?
Simple. Stop focusing on the little things, like tweaking your keyword density, or changing your meta tags, and focus on the factors that are going to matter long term.
Fortunately, there are some basic principles that you can apply that can help you weather the storm of constantly fluctuating search engine algorithms. These are methods that have worked for years, and will work for the foreseeable future.
1)Write Great Content
Make the focus of your site on having really good content. I know that if youve read some of my previous articles, youll know that I continually harp on the importance of having great content. Well, the reason is that the search engines want to rank the sites that have the best content the highest. Also,...
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