Google Adwords presents you with a never-seen-before opportunity to make so much money off the internet that it’s unreal… or so your favourite guru would tell you.
Have you ever wondered why some people can get rich off Adwords, and yet many seem to sit there, never able to convert a single sale?
The crazy thing about this is that there is so much info out there, so many people telling you how to run your campaigns… and yet the vast majority of online marketers are still broke.
Well, I use to be part of the 90% that got nowhere, until I made a few strategic adjustments and now I am making a very good living promoting affiliate products via the site.
My strategy is very different to the one that most gurus imply. You see, all this talk of click thru rate and quality score algorithms and various other technical issues masks the basic fact of promotion: the niche / product / the sales letter you are promoting is king. It doesn’t matter how many keywords you add to your list, if you get the product wrong, everything else will flop. Since you don’t know which products work and which don’t you should expect to experiment...
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