Internet advertising is a multi-million-dollar industry. It may still be considered in its infancy but Internet advertising is fast rising in popularity because this new medium has brought advertising to a whole new level of involvement and interactivity.
Because of the very nature of the Internet, any kind of advertising would also take advantage of the inherent features of the medium. For example, the Internet is the only medium where the possibility of tailor-fitting the kind of advertisements a visitor sees can be made possible because certain information about the visitor can be gleaned. For example, a visitor who frequents console gaming websites, is more likely to buy a game-related product that he sees bannered in the gaming website he visits.
One of the terms that you will encounter when you talk about advertising on the Internet is AdSense. AdSense is a program devised by Google that enables web publishers to display relevant Google ads on their websites in a manner that is both fast and easy. The ads that will be put on a web publishers website is related to the kind of content or material that a website visitor is looking for on the site. AdSense...
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