Make Sure Investors Remember By Creating A Buzz About Your Deal
There can never be any guarantees in the process of connecting your company with capital because there are so many factors that impact an investors decision to invest. Unfortunately, even when a company has none of these obstacles, they can still fail in their quest for private equity funding because the interest of the investor wanes. An institutional investor or venture capital firm may decide they need to diversify and will not invest in a specific sector, even though they professed interest right up to negotiations of a term-sheet. A private investor may decide to invest in another project that rings a specific emotional bell or may have a personal matter that needs attention, sidelining any private equity investment transaction. Often, entrepreneurs make the mistake blitzing through investors and never providing updates, so when the circumstances change and the investor is ready, they are onto the next new opportunity rather than the deal they saw two months before. They either assume the company got their funding or have failed since they never heard from them again.
To create a Buzz about...
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