So, you want a profitable on-line business. With just under 30,000,000 web sites on internet marketing newsletters alone, where on earth do you start? I wanted a mentor that does exactly what I plan to do with my business. What would that be? I wanted a mentor that does virtually what I have done off-line for years. I want a mentor who over-delivers.
As a savvy marketer, you already know that repeat customers are the mainstay of your business. A quality internet marketer also recognizes happy customers as his/her best source of viral marketing (described in this fantastic ebook I found). So what does this have to do with over-delivering. To quote Leon Leonwood Bean, founder of L.L. Bean in Freeport, Maine Make sure the story isnt better than the store. Keep em Happy!
What exactly is over-delivering? First, you under-promise. Ensure that you tell your customer the truth and are conservative in your estimate of what they will be receiving and what its benefits are. Make your commitments with clarity, simplicity, and restraint. Don’t burden the relationship with promises; instead grace it with extras that you can give effortlessly when the time is...
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