Page titles (the text in the title bar of the browser window) and page headlines help explain the difference between two pages when seen in a list of links or even in the history menu of the browser. For example, the titles “Acme Corp. Home Page” and “Product List – Acme Corp.” are much better choices for two different pages than “Acme Corp.” for both pages. Even worse would be to use the all too common default title like “Designed with Adobe GoLive 4.0.”
Page titles and headlines should be about four to six words long, and the first word or two should be the most important, unique, or action-oriented or convey the most information. In the previous example, “Product List – Acme Corp” wins out over “Acme Corp – Product List” for just that reason.
Choose a style and naming convention for your page titles and headlinesand stick to it. Consistency in this area will be noticed, and that’s a good thing. Variations in your style will make your site look inconsistent and your business unreliable or lacking in attention to detail.
You can separate the site name from the...
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