You will hear over and over that the quickest way to find success on the net is to find an area with little competition. I second this advice.
Making Big Money By Going Small on the Net
Going small can refer to both marketing and business choice. In and of itself, you are trying to find a segment of the general market for a service or product line. One then develops a solution for the needs of that segment and then markets to it to get the word out. Lets take a look at an example using one of the biggest companies in the world.
Toyota is a huge multinational company. At first glance, it appears that Toyota focuses on the auto business as a whole both from a marketing and production standpoint. This view is correct. Notwithstanding this fact, Toyota is excellent when it comes to identifying sub-markets that are wide open.
Toyota will search for niches for which it can supply a product in need. Toyota was one of the first companies to realize there was a group of car buyers who would be very interested in environmentally friendly cars. To answer this need, it came up with the legendary Prius. The Prius is the first mass production hybrid car. Where...
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