Isn’t it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can’t make a decision you’re comfortable with. It shouldn’t be this hard, should it? What’s holding you back? Probably lack of information.
Here’s something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you. Think that’s stating the obvious? You’d be surprised! I come across countless sites every day that do everything but give the visitor a reason to buy, subscribe, click, call or otherwise take action. It’s a fatal mistake in any business, but it’s especially damaging for web-based companies.
Let’s continue with our example of buying a computer desk. You start with the big three office-supply stores. You click the “office furniture” link, and you’re faced with a barrage of links to pages about lamps, printer stands, bookshelves and more. Then you get to the desks. Computer desks, desk collections, metal desks, workstations geez! There are lots of links, but no information. Finally, after...
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