The Internet is awash with creativity and new ideas, but sometimes the combination of old standards and new formats is the key to greater success. From the outset people heralded the Internet as a free market for expression, and a potentially lucrative source for extra income. The sports betting industry was one of those that has flourished as a result of the new virtual realm. Finally allowing websites and companies to reach not only local audiences, but also a membership that spans the globe. The increased interest and diversity of members has prompted a huge resurgence in the industry, turning it into one of the largest and most powerful online sectors. Collectively the sites turn over billions of dollars each and every year, with the expansion and popularity seeming to be endless.
This success has not however been restricted to the bookmakers at the top, in part much of the advertising and word of mouth has been generated by an acute affiliate system. The sports betting affiliate system is noticeable on sports and gambling sites all over the world. The affiliate program gives website owners the opportunity to host adverts from some of the gaming industries top...