You spend a lot of time and effort to build out and market a site. You are getting a lot of traffic, but the site isnt profitable. What now?
Making Money On A Site That Bombs
There is a nasty little secret related to Internet businesses that most people either do not want to know or simply ignore. The secret is that some businesses are just not going to be profitable on the web. There can be a variety of reasons, but the simple fact is all the traffic in the world may not make your site profitable. This brings up the issue that should be discussed at the beginning of the process, but rarely is.
Should every business have a site? Yes. Should every business go hog wild trying to market their site on the web? No. A fundamental question that must be considered at the beginning of site planning is whether the site should be active or passive. Active sites are designed to be profitable in and of themselves. Passive sites are designed to simply create an online presence for the convenience of customers a digital business card if you will with directions, phone numbers and so on.
For example, the site for an artist is typically going to be a passive site....
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