There has been a lot of debate in other articles, forums, and books regarding sending targeted traffic to your website. Some sing its praises but many webmasters dismiss targeted traffic as a waste of money. They argue that CPC (cost per click) or paid banner/text link advertising is a better method for generating quality visitors to your site.
There is no doubt the CPC advertising and paid banner links can be a valuable source or web business. In fact, CPC advertising usually has a much high conversion rate (a greater percentage of visitors: registering on your site, signing up for your newsletter, or buying your product, etc.) than bulk targeted traffic. However, advertisers must pay a premium for this higher conversion rate. If the campaign is done properly targeted traffic is an inexpensive way to get your message out.
Here is an Example:
Digital Camera targeted visitor from Overture $1.70 / visitor
100,000 Banner Impressions (1% CTR)$0.35 / visitor
Targeted Traffic Targeted Visitors$.003 / visitor
Obviously targeted traffic is far less expensive than other methods of online advertising in terms or price per visitor. However,...
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