If youve been in online business long at all, you have probably heard a great deal about article marketing and how much it can do to build your business. It may sound like hype, but there are definitely benefits to be had from writing articles to drive traffic to your website.
There are two basic things you can do with articles. The first is to post them on your website as a way to give the search engines more reason to refer people to your website. The second is to use them as a way to build backlinks to your site without having to reciprocate.
Posting articles on your site works quite well as a tactic. I recommend keeping things as unique as possible. There is a place for private label articles or articles from article directories, but you will do best with unique content. If you use private label articles, do at least a minor rewrite. If you use articles from article directories, comment on the article or create a summary of it, so that your page is not identical to every other one that has published that article.
However, without links to your site, it doesnt matter how great your content is. The search engines need to be able to find your website in...
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